Sun Tzu, The Art of War. How many people have read it? Anybody here? The Art of War. You get arguments about when it was written. Some say 500 BC, some say 300. I added them together, divided by two, and bureaucratically averaged it. It came out around 400. 20 That is what we call bureaucratic averaging. […] Add them together, divide by two: we've got it right where we want it. Each guy has a piece of the action.
In Sun Tzu's Art of War, here is the theme that begins to unfold. Notice that first bullet: harmony. Those who read it will recall what he talks about in the very first chapter: the citizens have to be in accord with the rulers of the state. They have to be in accord, or harmonize, with the rulers. They have to harmonize with one another and also with the rulers of the state. Without that, the state can't even rule. It is the most important thing.
The same thing in a political party. You want to get disharmony in the opposite party so you can realize your leverage. The very first thing you have to get is harmony in your operation. Get people working together so you can get that leverage. Sun Tzu understood that […]. Very important.
Another thing that literally drips throughout the treatise: the idea of deception. More than once he makes the statement, “All war is based upon deception.” But other kinds of conflict aren't? All war is based upon deception. He says it more than once.
Another notion: being quick, speedy, swift—what I call swiftness of action. He says the essence of war is rapidity, swiftness, and so forth. He states that more than once.
Then he brings in a notion very indirectly, through metaphor, which I call fluidity of action. When you first read Sun Tzu, you are not sure what you have read: metaphors, aphorisms, analogies. You say, “Boy, that was great—what the hell did I read?” Some of it you pull out; some you don't get right away because your Western mind is not tuned to it.
One of those is related to what I call fluidity of action. Those who read it will remember the statement that armies should behave like water going downhill. Go for the weakness, the voids, the fissures, the gaps. Think about that for a moment. If armies behave like water, and water does that, in some sense you want to impose your strength against your adversary's weakness. That is one aspect.
Another is to flow or move along paths of least resistance. A third: since you are working in the environment, you want to adapt to it. That is what water does. So there are three ideas in fluidity of action: strength against weakness, paths of least resistance, and adaptability. But you people in a political party don't want that! Once again, you see how all this stuff is very true.
Use all these things together to play what we call in the military the dispersion-concentration game. Sometimes you want to be dispersed; later it will become evident what that is. Sometimes you want to be concentrated. You shift from dispersion to concentration, back and forth. For what reason? It gives you a way of imposing your strength against your adversary's weakness. If you always operate in one form, you tend to become predictable. If you change that form, you can impose your strength against his weakness. That is a way of doing it.
Why do you do that? By changing these things around, playing them together, you effect or generate what we call surprise and shock.
Notice surprise and shock. What do I mean? I don't surprise you; you don't surprise me. We treat it as an input. I do certain things, and if I am clever about it, you are surprised. It is a reaction, an output. Shock is an output. Or you do things very cleverly, and as an output I become surprised or shocked.
Look at some of our military manuals: they treat shock and surprise as if they were an input. It isn't an input. It is an output. I don't surprise you; you are surprised by my actions. You react because you can't cope, can't keep up, don't discern what is happening, whatever it might be. You really want to sort that out.
You might say, “This is trivial.” I'll show you later it isn't. Once you sort it out, it gives you another way of applying leverage to somebody. The question becomes: what different things do you do, or how do you play things together, to get the reaction we call surprise and shock out of […]?
We have “shock action.” 20 Not shock action: you do certain things and place somebody in a state of shock. In a state of shock they can't cope. They can't adapt. They become paralyzed. They don't know what to do. That is essentially it.
That is his theme. Later I am going to define these terms […] very carefully. Right now we are just gathering the evidence. Here is his strategy related to this theme.
First, get inside his organization: strengths, weaknesses, maneuvers, intentions, and so forth. How does he do that? Simple. Spies, reconnaissance, bribery—every dirty trick we know today, he knew back then. Read his chapter on spies: he is talking about double agents. 37 All those kinds of things.
In other words, what are you trying to do? Understand, know your adversary. Remember his famous statement: “Know your enemy, know yourself, win a hundred battles.” One way of helping to know your enemy is intelligence, reconnaissance, and all those things, to get inside his mind. You open your eyes. And remember, in a much deeper sense—